The following are some pertinent statistics that demonstrate the significance of short-form video content:
The first short-form video network, TikTok, has generated 1 billion subscribers in just six years, making it the fastest-growing social media platform. 73% of customers said they prefer watching short videos to understand more about a good or service.
The most effective medium for generating leads and driving engagement is short-form video. Almost one-third (30%) of all short-form videos are to completion (81%).
Users spend an average of 45 minutes at a time watching TikTok videos, according to 47% of marketers who concur.
Short-form video is engaging, compelling, and has higher conversion. There is no better moment than the present to begin producing short-form video content, even though the ideal time to do so was yesterday.