SEARCH ENGINE OPTIMIZATION
Search engine optimization is the activity of strengthening the clarity of a website or webpage on a search engine results page to make a company’s website more discoverable, thereby driving traffic and sales. Wearisome, comprising technical and business decisions and not promising results – it nevertheless provides enduring benefits.
Search Engine Optimization often involves the combined effort of multiple projects within an organization, including the design, marketing, and content production teams. While some search engine optimization work involves business analysis, a sizable portion depends on the ranking algorithms of different search engines, which may vary with time.
Search engine optimization is a requisite part of digital marketing because people carry several searches every year, often with the commercial purpose to find erudition about products or services. Search is usually the prime cause of digital traffic for trademarks and complements other marketing ways. More prominent distinctness and ranking results in higher search results than your challenger can have a material impression on your bottom line.
The Search Engine Optimization process includes six general phases:
- Research:
It includes business research, competitor analysis, current state assessment, and keyword searching.
2. Planning and strategy:
Planning and strategy involve decision making to control content, develop links to the websites, manage social media presence and technical implementation strategies.
3. Implementation:
Implementations get executed where optimization decisions on a site’s web pages and a website as a whole signify.
4. Monitoring:
The activity of web spiders, traffic, search engine rankings, and other metrics get handled for producing reports on which assessment will be satisfied.
5. Assessment:
It involves checking the compiled effects of the strategy against the SEO process’s declared targets.
6. Maintenance:
Maintenance is where all the minor and major problems with the website operations happen as they rise.
The SEO process targets only organic links and searches engine result placement. Still, it gets complemented by more aggressive measures and is often part of traditional marketing campaigns.
Your Performance Marketing cash cow for eons to come
Search engine optimization has empowered the smallest mom-and-pops to become the greatest retail giants thanks to the power of internet and your potential customer’s search-it-online antics.
With results that keep delivering for long terms in the future, search engine optimization belongs to those who persevere with perfection.
A successful engine optimization strategy builds on a multi-verse of factors, and we champion in every aspect there is:
- Keyword Research: With a thorough understanding of your business model, we dig out the perfect keywords to target. These are not just kept to bring in the boosted numbers in traffic, but to come up the ranks for queries that every prospect has before becoming our client’s customer.
- Webpage Optimization: Your blog content might be worth a million dollars but a poor webpage would make it look unappealing to the crawling bots. We optimize your webpage and the landing pages to ensure immense readability boost and a search engine-friendly user interface.
- Proper Content: Not just rolling the R’s and dotting the I’s – our content marketing is a concoction of quantitative actions and a chain of strategy which makes our content a dreamy read for the human eye and of course – we don’t forget our dearest search engine crawlers.
- On-Page & Off-Page SEO: From your business listings to that back-of-the-dashboard stuff, our on-page and off-page SEO tactics seek to impact your web rankings in a considerable manner while building your brand reputation through widespread presence across the digital footprint.
Result-oriented, target-driven, and lead-salvaging strategies
As stated above, SEO takes time to pay its due dividends. But our strategists do you one better and guide your campaigns towards your results.
- Analytics
- Back-end development
- Competitive research
- Consulting
- E-commerce SEO
- Enterprise SEO
- Lead Generation SEO
- Local SEO
- SEO Strategy